| Blog By Jamshed Wadia
Photo by Josh Rose on Unsplash The original post was Authored by me for MoneyControl.com | Storyboard and can be viewed here. As video fatigue set in, audio increasingly has found a sweet spot between video and text. Audio has started to emerge as a medium where people come to take refuge, slow down, connect with other people, and learn a new skill without being overwhelmed by accompanying visuals. Leveraging the emergence of
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A lot has been researched, written and presented in the last few years on this topic. Many research studies point out that by 2020 Asia will have 60% of the world’s millennial population and that is a big reason for any marketer like me to be to be interested in this subject. I have been keenly following the debate on how the Millennial generation is uniquely different in their thinking from Generation X.
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Brands have been so used to thinking about long duration campaigns, when the consumer is obviously asking for a daily conversational content. To evolve and have a great ‘Content Strategy’ for Social Media, a brand needs to transform themselves to think like a ‘Publisher’. It’s almost like owning a daily newspaper or a news channel and figuring out what will you talk about next. So what is the journey that needs to be taken by a brand to become a great storyteller?
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Great brands know that there is a power in leveraging the collective intelligence of its customers and turn their ideas, content and conversations into marketing and business opportunities. Matter of fact in a recent Forbes article, ‘Brand Crowd Sourcing’ has been identified as one of the ‘10 Brand Marketing Trends that will dominate 2013’.
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