| Blog By Jamshed Wadia
Photo by Josh Rose on Unsplash The original post was Authored by me for MoneyControl.com | Storyboard and can be viewed here. As video fatigue set in, audio increasingly has found a sweet spot between video and text. Audio has started to emerge as a medium where people come to take refuge, slow down, connect with other people, and learn a new skill without being overwhelmed by accompanying visuals. Leveraging the emergence of
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I recently had the opportunity to witness a high-powered CIO panel on the sidelines of an event that I was attending. These leaders represented the who’s who of the traditional and well-established industries. It was very clear to me that all of them were thought leaders and visionaries when it came to their business. They all knew what it takes from a technology perspective to digitally transform their organization,
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It’s been awhile since Clive Humbly coined the quote ‘Data is the new oil’ in 2006. In the last few years I have personally heard many C suite executives and senior marketers reiterate the need to build data driven organizations. At the outset it seems like a no brainer, why wouldn’t one take strategy, product and marketing decisions based on insights that may have handy based available data?
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Great brands know that there is a power in leveraging the collective intelligence of its customers and turn their ideas, content and conversations into marketing and business opportunities. Matter of fact in a recent Forbes article, ‘Brand Crowd Sourcing’ has been identified as one of the ‘10 Brand Marketing Trends that will dominate 2013’.
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