Why Personal Branding Is About Much More Than Your Online Presence

Article Written for Newton Leaders – A career consultancy Personal branding is a concept with many interpretations, yet Jeff Bezos’s definition resonates deeply with me: “Personal brand is what people say about you when you leave the room.” Often, personal branding is mistakenly equated with having an online presence or being a thought leader. However, personal branding encompasses far more. It is built through our interactions with customers, colleagues, leaders,

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Who will win the social audio race?

Photo by Josh Rose on Unsplash The original post was Authored by me for MoneyControl.com | Storyboard and can be viewed here. As video fatigue set in, audio increasingly has found a sweet spot between video and text. Audio has started to emerge as a medium where people come to take refuge, slow down, connect with other people, and learn a new skill without being overwhelmed by accompanying visuals. Leveraging the emergence of

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8 Things Customers Expect When Interacting with Brands Digitally

This blog post was written and published by me for the Alibaba Cloud Community and the original post can be viewed here. One of the main benefits of digital transformation within an organization is improving the customer experience, which helps provide a competitive advantage. Digital transformation in this context is the process that closes the gap between what digital consumers expect from a business and what businesses offer as an

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Lessons from Dad

This note is a tribute to my dad, who passed away on the 5th of June 2021 with post-Covid complications. I always heard the phrase that it is hard to losoe a parent, but I can completely understand what it means now. My dad was an exceptional and kind-hearted man, loved and respected by whoever knew him. His simplicity was his charm, and it worked everywhere he went.

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