- Top 25 Innovators in APAC – PRvoke Media.
- Top 50 Influential People in APAC for Modern Marketing and Media’s Digerati – The Drum.
- 100 Smartest Digital Marketing Leaders – The World Digital Marketing Congress.
- Top 500 Most Influential Communications Leaders Globally – PRWeek Power Book.
- Awarded for ‘Industry-wide Social Media Leadership’ – CMO Asia.
With over 25 years of experience, I have a proven track record as a Business Leader and an Innovator. My career journey is a story of reinvention, leading change and navigating disruptive business environments. My need for reinvention has led me to have a diverse experience of roles across industries, audiences, and various sales and marketing disciplines.
As an agile and adaptable professional, I have thrived, succeeded, and accomplished many milestones during my career. I have established Marketing Centres of Excellence, Led Digital Transformation and Digital Marketing, Managed Global Sales Accounts, Executed Product management and Pre-Sales functions.
I head up the digital practice for Asia at Edelman, which entails creating digital products/ solutions for our clients, managing digital talent, building and scaling our digital capabilities and providing a point of view to the industry at large on digital trends.
I am also a mentor at Startup-O, a global StartUp platform, and a mentor at Eduspaze, Singapore’s first EdTech accelerator. As a futurist and innovator, my advisory areas are best aligned to five functions— advising product development, user experience, advertising, revenue partnerships, and creating a global brand.
While I consider myself grounded, I often seek to be a change agent and futurist. My ethos is driving innovation with business outcomes in my sights. I believe my strength lies in challenging the status quo and predicting business needs. I am energised by taking people along the business transformation process in operationalising a new vision. My leaders, peers, and colleagues view me as a natural intrapreneur.
My leadership philosophy has always been one of inclusion and transparency. I am a leader who encourages diverse viewpoints, which is the path for personal and professional growth. My tenants for leading a high-performance team are shared vision, passion, transparency, integrity, empathy, and a growth mindset. Inspiration comes in all forms. Individuals have most inspired me with a curious nature and a passion for innovation.
I am a guest lecturer at many prestigious Universities and Management Institutes. And a well-respected and requested speaker on Marketing, Digital Transformation and Leadership.
Using my experience and expertise, I am passionate about giving back. I am currently an Advisory Board Member on the Asia CMO Council. And was the Chair of the Chief Digital Officer Forum (Asia Pacific) for the World Federation of Advertisers from 2015-2018.