The Success or Failure of Digital Transformation is down to organizational culture, values and structure

I recently had the opportunity to witness a high-powered CIO panel on the sidelines of an event that I was attending. These leaders represented the who’s who of the traditional and well-established industries. It was very clear to me that all of them were thought leaders and visionaries when it came to their business. They all knew what it takes from a technology perspective to digitally transform their organization, but

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Ingredients for building a data driven marketing organization

It’s been awhile since Clive Humbly coined the quote ‘Data is the new oil’ in 2006. In the last few years I have personally heard many C suite executives and senior marketers reiterate the need to build data driven organizations. At the outset it seems like a no brainer, why wouldn’t one take strategy, product and marketing decisions based on insights that may have handy based available data?

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