Digital Archives ⋆ Corridor Conversations

August 18, 2021 Jamshed Wadia

8 Things Customers Expect When Interacting with Brands Digitally

This blog post was written and published by me for the Alibaba Cloud Community and the original post can be viewed here. One of the main benefits of digital transformation within an organization is improving the customer experience, which helps provide a competitive advantage. Digital transformation in this context is the process that closes the gap between what digital consumers expect from a business and what businesses offer as an

July 21, 2019 Jamshed Wadia

The Success or Failure of Digital Transformation is down to organizational culture, values and structure

I recently had the opportunity to witness a high-powered CIO panel on the sidelines of an event that I was attending. These leaders represented the who’s who of the traditional and well-established industries. It was very clear to me that all of them were thought leaders and visionaries when it came to their business. They all knew what it takes from a technology perspective to digitally transform their organization,

July 14, 2017 Jamshed Wadia

Ingredients for building a data driven marketing organization

It’s been awhile since Clive Humbly coined the quote ‘Data is the new oil’ in 2006. In the last few years I have personally heard many C suite executives and senior marketers reiterate the need to build data driven organizations. At the outset it seems like a no brainer, why wouldn’t one take strategy, product and marketing decisions based on insights that may have handy based available data?