| Blog By Jamshed Wadia
Brands have been so used to thinking about long duration campaigns, when the consumer is obviously asking for a daily conversational content. To evolve and have a great ‘Content Strategy’ for Social Media, a brand needs to transform themselves to think like a ‘Publisher’. It’s almost like owning a daily newspaper or a news channel and figuring out what will you talk about next. So what is the journey that needs to be taken by a brand to become a great storyteller?
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Great brands know that there is a power in leveraging the collective intelligence of its customers and turn their ideas, content and conversations into marketing and business opportunities. Matter of fact in a recent Forbes article, ‘Brand Crowd Sourcing’ has been identified as one of the ‘10 Brand Marketing Trends that will dominate 2013’.
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I have seen many people falling into the trap of cosmetics of social media like scores, followers, reach etc. but what they don’t realize is that at some point online fame will meet offline reality and it will be tested. Don’t get me wrong I am big believer in metrics and I think all influence measuring companies like Klout, Kred, Peer index are onto something big here. I am definitely not in the camp of tool bashing just because some people manage to manipulate them.
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I have had the privilege to sit in on many agency pitches from Social Media, while some have blown me away with their ideas, but a reasonable number of pitches have left me shocked with their complete lack of understanding of what social media is and what it can do for their clients.
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