5 lessons i have learnt about 'twitter'

I started using twitter in June of 2008 and back then I used it more as a tool to quickly capture a fleeting thought that previously would go un-captured. I had always been hit by interesting ideas and thoughts in the most inconvenient of places like when I was am on the bus, a movie, an event or even the rest room :). But with twitter I now had an option to get out my PDA and express how I feel about something instantaneously.

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Everyone wants to be a Digital marketer

In my enthusiasm to contemplate my next move, I have been evaluating various sales and marketing job roles at my work place and as expected one of the jobs that surfaced on my wish list was Digital Marketing. But as I considered my pitch to reach out to the right people in the organization I realized that there are tons of people lining up for the same.

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Engaging bloggers for PR activities

Along with traditional media channels many organizations and rightly so have started to engage bloggers for their PR events that cover product or service launches. But unfortunately not many PR agencies and organizations completely understand the needs of bloggers and that they behave very differently from traditional media.

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Riding the mobile wave

Unless you have taken a sabbatical for the last one year or been living under a rock you couldn’t have missed the latest buzz around mobile devices and its potential for being a popular channel for sales and marketing. I wouldn’t want to overwhelm you with data (lots of it on the net) but here is a summary of what it says and what you need to know.

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