Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.
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The dead beat corporate free riders
One of the biggest cancers that affect many organizations all around the world is the ‘corporate free rider’. The dead beat corporate free riders are these unique breed of individuals that have no qualms of taking credit or been given credit for something they haven’t worked for or participated in.
Continue readingWill your Company’s de facto URL be Facebook.com/ 'yourcompany'?
If you follow the latest Facebook fan page statistics, especially for organizations and small business then I am sure you may have asked yourself this question – ‘why would anyone invest and need a website anymore?’
Continue readingSocial Networking – The Quality vs. Quantity debate
Lately the subject of Personal Networks has been surfacing often in my conversations with people and many blogs have been talking about it. Also a lot of talk about reach vs. engagement and many respectful social media enthusiast have boo booed profiles that friend and follow many.
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