Everyone wants to be a Digital marketer

In my enthusiasm to contemplate my next move, I have been evaluating various sales and marketing job roles at my work place and as expected one of the jobs that surfaced on my wish list was Digital Marketing. But as I considered my pitch to reach out to the right people in the organization I realized that there are tons of people lining up for the same.

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Engaging bloggers for PR activities

Along with traditional media channels many organizations and rightly so have started to engage bloggers for their PR events that cover product or service launches. But unfortunately not many PR agencies and organizations completely understand the needs of bloggers and that they behave very differently from traditional media.

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Riding the mobile wave

Unless you have taken a sabbatical for the last one year or been living under a rock you couldn’t have missed the latest buzz around mobile devices and its potential for being a popular channel for sales and marketing. I wouldn’t want to overwhelm you with data (lots of it on the net) but here is a summary of what it says and what you need to know.

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The art of making great presentations

Whether you’re a business owner, entrepreneur, CEO, manager, or a sales or marketing professional, there is no escaping the fact that you need to make good presentations. Everything that needs to be done in your job both internally and externally needs you to make a pitch, so that people can buy your idea and lend their support to you. Great presentations are not just about great communication skills but also

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