| Blog By Jamshed Wadia
Great brands know that there is a power in leveraging the collective intelligence of its customers and turn their ideas, content and conversations into marketing and business opportunities. Matter of fact in a recent Forbes article, ‘Brand Crowd Sourcing’ has been identified as one of the ‘10 Brand Marketing Trends that will dominate 2013’.
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Yes Sir! You read that right. The magical viral box doesn’t exist and it’s most likely a figment of imagination of some phony social media consultant that you may have hired. It’s amazing the number of people I still meet in the industry that live in the LaLa land and believe that they can make a piece of branded content like a video and then the content will just magically travel the ends of the planet.
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So you are a part of the Social Media team in your organization and you get a constant stream of request from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created.
Continue readingPresentation focuses on the areas of a) Growing Importance of Social influence and Social capital of people and brands. b) Examples of Social Media disasters both Personal and done by brands that have impacted reputation. c) Importance of Social Media Guidelines and training. d) Listening solutions and identifying influencers for your brand. e) Managing potential Crisis and discuss best known methods to navigate through them.
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