Navigating marketing partnerships

I guess we all know the importance of partnerships, especially in the area of marketing. Carlos Slim Helu the Mexican business magnate recently said – “In this new wave of technology, you can’t do it all yourself, you have to form alliances.” and he is spot on. We all need alliances and partnerships to achieve our business and marketing goals.

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Striking the right balance between internal and external social media teams

Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.

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The Big Tech Round-up for 2010

With the end of 2010 approaching us in few days , it’s a good opportunity to look back and evaluate all that has transpired in the technology space, some of them have arguably made a big impact in our lives. There are no surprises that most of these breakthroughs have been related to mobility and based on the need for technology to entertain us and make us productive ‘on the go’. Some of these breakthroughs are new innovative technologies that are completely changing the way we do things, but some have been ideas that have been brewing for awhile and have taken flight in 2010.

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