Category: Marketing

Obsession with Social capital is here to stay

If you are a part of the social media fraternity or even a keen observer of social, you would have heard the big fuss around Klout changing their methodology for scoring online social capital. If the buzz twitter is to be believed it seems more people have had their scores downgraded than upgraded as positioned by a blog post from them. But then again it’s always the unhappy people that are the vocal ones in a situation like this rather than the ones who are positively impacted, so it’s hard to say.

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Navigating marketing partnerships

I guess we all know the importance of partnerships, especially in the area of marketing. Carlos Slim Helu the Mexican business magnate recently said – “In this new wave of technology, you can’t do it all yourself, you have to form alliances.” and he is spot on. We all need alliances and partnerships to achieve our business and marketing goals.

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Striking the right balance between internal and external social media teams

Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.

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