The Great Debate: Should Media Owners establish direct relationship with advertisers?

An interesting article in the current print edition of ‘Marketing’ piqued my interest this evening. The article was covering a marketing round table discussion between ad agencies, clients and a media owner. The topic of discussion was ‘Are advertisers more inclined to establish direct working relationships with media owners and should media owners by pass agencies in the process? Controversial but interesting topic isn’t it? Of course one can immediately

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Customer service levels soar upwards in tough times

The only good thing that may have come out of this entire economic meltdown is that organizations and businesses have started valuing their customers. ‘Big or small I will be super nice to you to get your business’ that’s the motto most organizations are adopting now.  I have seen a completely new attitude emerge in the service industry in this market environment. Cab drivers, hair dressers, waiters, money changers, service

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Is Social Media responsibility of PR?

I was reading this post on SocialMediaToday called ‘Social Media Is the Responsibility of Public Relations’. The post talks about PR taking ownership of Social media within an organization to which I don’t entirely agree with. I feel the responsibility of Social media falls under the overall marketing division of which PR is just a one important functional area. Social media in its true sense which is based on user

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The new breed of Internet Executives

Published  in ‘The Education Times’ in year 2000 From growing MNC investments in local Internet companies to increase awareness of information-age strategies by Indian corporates, the writing is on the wall – the Internet revolution is being unleashed. Indian web-sites are now mushrooming by the thousands. Online shopping, booking of movie tickets, product inquiries, corporate Intranets, online recruitment, Web-EDI, personalized news services and even Web matrimonial services have hit Indian

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