Marketing Archives | Page 6 of 6 | Corridor Conversations

October 11, 2000 Jamshed Wadia

At home with computers

Published in ‘Times Computing’ India on 11th October 2000 Computers have a pervasive presence in our lives and in today’s context, can be viewed almost as a necessity. The many uses of a computer can be used to good effect by every member of the family – grandparents, the parents and yes, mainly the kid Nothing epitomises modern life better than the computer. If many of us were asked what

September 19, 2000 Jamshed Wadia

Smart Retailing

Published in The Economic Times in the HardSell Column on the 14th August 1999 WHEN THE CHIPS ARE DOWN, ADD-ON SALES IS THE ONLY WAY TO SMART COMPUTER RETAILING In an industry where retailers are continuously under pressure for lower pricing by both the consumer and the competition, the value of an average sale has taken on greater importance in retailing business. It’s not what you sell, but what you

June 19, 2000 Jamshed Wadia

Welcome to the boomtime rap

Published in ‘The Economic Times’ and ‘ The education times’ on 19th June 2000 AS COMPETITION hots up companies have realized the need to concentrate on core competencies. Corporate houses are now leaving unrelated activities to specialized organizations. This practice has created a market for outsourcing IT-enabled services. IT-enabled services are IT-based, decision-enabling and deliver services from a remote base through high-speed telecom links. India is emerging as a preferred

January 1, 2000 Jamshed Wadia

Catch the client by the 're'tail

Retailing has finally arrived in its true sense in India. Today every nook and corner of most metros seem beaming with outlets, with neon signage and well dressed up windows screaming for attention. Boutiques, discount stores, mom and pop corner stores, mall’s, supermarkets, shopping complexes they have all arrived in a big way.