Category: Marketing

The new breed of Internet Executives

Published  in ‘The Education Times’ in year 2000 From growing MNC investments in local Internet companies to increase awareness of information-age strategies by Indian corporates, the writing is on the wall – the Internet revolution is being unleashed. Indian web-sites are now mushrooming by the thousands. Online shopping, booking of movie tickets, product inquiries, corporate Intranets, online recruitment, Web-EDI, personalized news services and even Web matrimonial services have hit Indian

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At home with computers

Published in ‘Times Computing’ India on 11th October 2000 Computers have a pervasive presence in our lives and in today’s context, can be viewed almost as a necessity. The many uses of a computer can be used to good effect by every member of the family – grandparents, the parents and yes, mainly the kid Nothing epitomises modern life better than the computer. If many of us were asked what

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Smart Retailing

Published in The Economic Times in the HardSell Column on the 14th August 1999 WHEN THE CHIPS ARE DOWN, ADD-ON SALES IS THE ONLY WAY TO SMART COMPUTER RETAILING In an industry where retailers are continuously under pressure for lower pricing by both the consumer and the competition, the value of an average sale has taken on greater importance in retailing business. It’s not what you sell, but what you

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Welcome to the boomtime rap

Published in ‘The Economic Times’ and ‘ The education times’ on 19th June 2000 AS COMPETITION hots up companies have realized the need to concentrate on core competencies. Corporate houses are now leaving unrelated activities to specialized organizations. This practice has created a market for outsourcing IT-enabled services. IT-enabled services are IT-based, decision-enabling and deliver services from a remote base through high-speed telecom links. India is emerging as a preferred

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