Who will win the social audio race?

Photo by Josh Rose on Unsplash The original post was Authored by me for MoneyControl.com | Storyboard and can be viewed here. As video fatigue set in, audio increasingly has found a sweet spot between video and text. Audio has started to emerge as a medium where people come to take refuge, slow down, connect with other people, and learn a new skill without being overwhelmed by accompanying visuals. Leveraging the emergence of

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Riding the mobile wave

Unless you have taken a sabbatical for the last one year or been living under a rock you couldn’t have missed the latest buzz around mobile devices and its potential for being a popular channel for sales and marketing. I wouldn’t want to overwhelm you with data (lots of it on the net) but here is a summary of what it says and what you need to know.

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Possible fall-out of location based social media?

As location based social media sites like foursquare pick up momentum (I talked about it in my previous post). Here is one site that seems to have  got a lot of attention lately for creating awareness on the fall out of location based social media. Previously on this site ‘Please rob me’, they had an aggregation of all public Twitter messages that have been pushed through fast-growing location-based networking site

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