Sorry! But the magical social viral machine does not exist

Yes Sir! You read that right. The magical viral box doesn’t exist and it’s most likely a figment of imagination of some phony social media consultant that you may have hired. It’s amazing the number of people I still meet in the industry that live in the LaLa land and believe that they can make a piece of branded content like a video and then the content will just magically travel the ends of the planet.

Continue reading

10 most effective Infographics of 2011

Personally I love Infographs and I am always excited to share the best ones with friends and colleagues. Infographics do a great job at illustrating data and concepts in a way that’s attractive and understandable. If you talk to any researcher they will tell you that having the data is just half the battle won, but knowing how to slice it and represent it, is the other important half. So

Continue reading