Reputation & Risk management – The Social Angle

Presentation focuses on the areas of a) Growing Importance of Social influence and Social capital of people and brands. b) Examples of Social Media disasters both Personal and done by brands that have impacted reputation. c) Importance of Social Media Guidelines and training. d) Listening solutions and identifying influencers for your brand. e) Managing potential Crisis and discuss best known methods to navigate through them.

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Obsession with Social capital is here to stay

If you are a part of the social media fraternity or even a keen observer of social, you would have heard the big fuss around Klout changing their methodology for scoring online social capital. If the buzz twitter is to be believed it seems more people have had their scores downgraded than upgraded as positioned by a blog post from them. But then again it’s always the unhappy people that are the vocal ones in a situation like this rather than the ones who are positively impacted, so it’s hard to say.

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Striking the right balance between internal and external social media teams

Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.

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