Personally I love Infographs and I am always excited to share the best ones with friends and colleagues. Infographics do a great job at illustrating data and concepts in a way that’s attractive and understandable. If you talk to any researcher they will tell you that having the data is just half the battle won, but knowing how to slice it and represent it, is the other important half. So
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Reputation & Risk management – The Social Angle
Presentation focuses on the areas of a) Growing Importance of Social influence and Social capital of people and brands. b) Examples of Social Media disasters both Personal and done by brands that have impacted reputation. c) Importance of Social Media Guidelines and training. d) Listening solutions and identifying influencers for your brand. e) Managing potential Crisis and discuss best known methods to navigate through them.
Continue readingObsession with Social capital is here to stay
If you are a part of the social media fraternity or even a keen observer of social, you would have heard the big fuss around Klout changing their methodology for scoring online social capital. If the buzz twitter is to be believed it seems more people have had their scores downgraded than upgraded as positioned by a blog post from them. But then again it’s always the unhappy people that are the vocal ones in a situation like this rather than the ones who are positively impacted, so it’s hard to say.
Continue readingStriking the right balance between internal and external social media teams
Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.
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