Ingredients for building a data driven marketing organization

It’s been awhile since Clive Humbly coined the quote ‘Data is the new oil’ in 2006. In the last few years I have personally heard many C suite executives and senior marketers reiterate the need to build data driven organizations. At the outset it seems like a no brainer, why wouldn’t one take strategy, product and marketing decisions based on insights that may have handy based available data?

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Reputation & Risk management – The Social Angle

Presentation focuses on the areas of a) Growing Importance of Social influence and Social capital of people and brands. b) Examples of Social Media disasters both Personal and done by brands that have impacted reputation. c) Importance of Social Media Guidelines and training. d) Listening solutions and identifying influencers for your brand. e) Managing potential Crisis and discuss best known methods to navigate through them.

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The Big Tech Round-up for 2010

With the end of 2010 approaching us in few days , it’s a good opportunity to look back and evaluate all that has transpired in the technology space, some of them have arguably made a big impact in our lives. There are no surprises that most of these breakthroughs have been related to mobility and based on the need for technology to entertain us and make us productive ‘on the go’. Some of these breakthroughs are new innovative technologies that are completely changing the way we do things, but some have been ideas that have been brewing for awhile and have taken flight in 2010.

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