Reseller and channel online communities – 1o1

The enterprise community space is definitely hotting up with many organizations looking at linking up their partners and channel customers online in the form of communities or social networks. A simple but structured strategy is needed to make sure we understand what we as principal companies want out of this, and also how the channel can benefit from these communities.

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Social Media World Forum Asia 2010 Rocked!

This week I had the privilege to attend Social Media World Forum (SMWF) Asia and man did it perform to my expectations. This is what happens when you put enthusiastic like minded speakers, exhibitors and delegates in one place, you get a fantastic event. The energy, passion, sharing and enthusiasm at the event was contagious, with everyone getting out their notebooks, netbooks, macs, tablets, smart phones and tweeting & blogging away as the speakers spoke.

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Everyone wants to be a Digital marketer

In my enthusiasm to contemplate my next move, I have been evaluating various sales and marketing job roles at my work place and as expected one of the jobs that surfaced on my wish list was Digital Marketing. But as I considered my pitch to reach out to the right people in the organization I realized that there are tons of people lining up for the same.

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Engaging bloggers for PR activities

Along with traditional media channels many organizations and rightly so have started to engage bloggers for their PR events that cover product or service launches. But unfortunately not many PR agencies and organizations completely understand the needs of bloggers and that they behave very differently from traditional media.

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