Sponsored Content – The Delicate Dance

Over a period of time ‘Sponsored Content’ has been one of the tactics or shall I say an experiment that many marketers have indulged in within their overall Social Media strategy. With the growing maturity of social media marketing and with more marketers jumping onto the social media bandwagon, what has been the verdict on Sponsored content so far? Well it seems like marketers are a bit divided on to

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Social Networking rated PG

If you have teenagers or young adults in your family or friend circle then it’s time you sat up and paid attention to their Internet surfing habits. Teenagers and young adults are considered as heavy users of the Internet who spend hours every week surfing the Internet, doing their home assignments, playing online games and socializing with their friends. Statistics shows that the most popular websites used by teenagers are

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Social media is a 'Hygiene Factor' for an Organisation

This entire debate that has unleashed on the internet over the last few days that Corporate blogs are not worth investing in, is just an example of  being naive and ignorant. So this storm was kicked up by a report that was released by Forrester that suggested that only 16% of the respondents to survey elected corporate blogs as a trustworthy source of information. My first question is why is

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The future of blogs

Some of the common questions I encounter when I talk to friends and colleagues about blogging are … – Do you think there will be a consolidation of the blogosphere? – Aren’t there too many blogs out there on similar topics? – With more social media sites and micro blogging tools, doesn’t it make blogging redundant and pointless? – As young Bloggers grow older will they abandon their blogs as

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