10 most effective Infographics of 2011

Personally I love Infographs and I am always excited to share the best ones with friends and colleagues. Infographics do a great job at illustrating data and concepts in a way that’s attractive and understandable. If you talk to any researcher they will tell you that having the data is just half the battle won, but knowing how to slice it and represent it, is the other important half. So

Continue reading

Reputation & Risk management – The Social Angle

Presentation focuses on the areas of a) Growing Importance of Social influence and Social capital of people and brands. b) Examples of Social Media disasters both Personal and done by brands that have impacted reputation. c) Importance of Social Media Guidelines and training. d) Listening solutions and identifying influencers for your brand. e) Managing potential Crisis and discuss best known methods to navigate through them.

Continue reading

Obsession with Social capital is here to stay

If you are a part of the social media fraternity or even a keen observer of social, you would have heard the big fuss around Klout changing their methodology for scoring online social capital. If the buzz twitter is to be believed it seems more people have had their scores downgraded than upgraded as positioned by a blog post from them. But then again it’s always the unhappy people that are the vocal ones in a situation like this rather than the ones who are positively impacted, so it’s hard to say.

Continue reading