| Blog By Jamshed Wadia
Yes Sir! You read that right. The magical viral box doesn’t exist and it’s most likely a figment of imagination of some phony social media consultant that you may have hired. It’s amazing the number of people I still meet in the industry that live in the LaLa land and believe that they can make a piece of branded content like a video and then the content will just magically travel the ends of the planet.
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So you are a part of the Social Media team in your organization and you get a constant stream of request from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created.
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I have had the privilege to sit in on many agency pitches from Social Media, while some have blown me away with their ideas, but a reasonable number of pitches have left me shocked with their complete lack of understanding of what social media is and what it can do for their clients.
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Personally I love Infographs and I am always excited to share the best ones with friends and colleagues. Infographics do a great job at illustrating data and concepts in a way that’s attractive and understandable. If you talk to any researcher they will tell you that having the data is just half the battle won, but knowing how to slice it and represent it, is the other important half. So
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