| Blog By Jamshed Wadia
I guess we all know the importance of partnerships, especially in the area of marketing. Carlos Slim Helu the Mexican business magnate recently said – “In this new wave of technology, you can’t do it all yourself, you have to form alliances.” and he is spot on. We all need alliances and partnerships to achieve our business and marketing goals.
Continue reading
Based on the conversation i had with the Paul Writer team, one the things on which I got a fair bit of feedback and affirmations was on the question of outsourcing social media and what was the right balance between internal and external social media teams. So I thought it would be a good idea to list them down here for Corridor Conversations readers as well as elaborate my personal view on this.
Continue reading
One of the biggest cancers that affect many organizations all around the world is the ‘corporate free rider’. The dead beat corporate free riders are these unique breed of individuals that have no qualms of taking credit or been given credit for something they haven’t worked for or participated in.
Continue reading
If your organization has already decided to take the plunge and commit to building its communities across the various social media platforms, then the imperatives around social media campaign integration discussed in this post should be a no brainer.
Continue reading