Smart Retailing

Published in The Economic Times in the HardSell Column on the 14th August 1999 WHEN THE CHIPS ARE DOWN, ADD-ON SALES IS THE ONLY WAY TO SMART COMPUTER RETAILING In an industry where retailers are continuously under pressure for lower pricing by both the consumer and the competition, the value of an average sale has taken on greater importance in retailing business. It’s not what you sell, but what you

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